![](https://cdn.myportfolio.com/45c4c11f-2b6c-4edd-bc9e-5df52f26a206/4876884d-9e77-496e-8844-87a8a755ddfe_rw_1920.jpg?h=8cfe16b1659849438f956484d8c9e084)
![](https://cdn.myportfolio.com/45c4c11f-2b6c-4edd-bc9e-5df52f26a206/cb7887a6-64ce-4076-a44c-dcce46c825ee_rw_1920.jpg?h=9f7037bfa16080b0524d540dfbf4ab26)
Agency: Ogilvy | Concept: Michel van Duyvenbode, Jaques Massardo | Art direction: Michel van Duyvenbode | Copywriter: Jaques Massardo | Film director: Marco Grandia
De opdracht was om een onderscheidende social first productlanceringscampagne te ontwikkelen die productvoorkeur creëert en fans omzet in kopers.